The North Carolina Department of Public Instruction (NC DPI), in partnership with Capitol Broadcasting (WRAL/FOX 50), welcomes you to Character Matters.

Our mission is to promote character and leadership development through service among K-12 students in North Carolina.  It is our vision that every student in North Carolina acquires the necessary knowledge, understandings, skills and dispositions that will empower them to become ethical and engaged leaders who serve their communities.

The campaign rests on three major concepts:

Character: Mental and moral qualities distinctive to an individual which determine his or her response in any given situation.

Leadership:  The ability to influence and empower others to achieve an intended outcome.

Service: The effort performed to satisfy a need for someone, something, a group or an organization.

This website is designed specifically to share information that will support youth in developing good character, becoming strong leaders and becoming actively engaged in service to their school and community.

The Character Matters campaign will target issues and concerns that impact youth including bullying, negative media images, issues of equity and diversity, and healthy, responsible decision-making.  Character Matters uses the power of student voice, as young people across the state help to spread the message that character really does matter in schools, in the workplace, at home, and in the community.